Gojek’s launch in Indonesia and its rise to becoming the first decacorn company in the region was like a template for what was to come. There has been no looking back since then, with a boom in on-demand multi-service apps.
This template has become the stepping stone for several multi-service apps across Indonesia’s sprawling archipelago. In fact, the on-demand Indonesia super apps concept has become a global phenomenon. It is not only popular in the entire Southeast Asia region, Africa, the Middle East, and Latin America. It is also gaining popularity in Europe and North America.
Super apps are gaining popularity in various fields; tech giants and financial institutions globally are performing a distinct shift towards AI-powered super apps. The super app market size was USD 121.10 billion in 2025 and is likely to rise to USD 968.77 billion by 2033.
If you’re a founder scoping out the market or an entrepreneur or a business, here’s a rundown of the ten multi-service apps in Indonesia most worth knowing about:
What is a Gojek-like Multi-Service App?
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The multi-service app like Gojek is an on-demand platform that allows users to access a wide range of services. It is a single application with a single codebase, and users have a single account to access all services.
This includes services like taxi booking, food delivery, grocery shopping, plumbers, babysitters, and electricians. This platform connects end-users with the service providers, drivers, store owners, and restaurants. It also offers the business owner a full-fledged dashboard to administer the platform.
Several firms have been inspired by the success of Gojek and have launched their own version of this multi-service app in Indonesia. In fact, businesses worldwide are following suit. They are creating custom Gojek clones and also buying white-label Gojek clone apps.
For example, V3Cube offers a feature-rich multi-service app that also includes AI-powered features.
Top 10 Multi-Service Apps in Indonesia
Indonesia now has a decacorn company and its multi-service app, Gojek. Hence, it shouldn’t come as a surprise that Gojek is not the only multi-service on-demand app in Indonesia.
Several businesses have implemented a similar business model to launch their own multi-service app in Indonesia. As one would expect, they have each approached it from a different perspective with the aim of offering a different, better, or unique service and gaining a share of the market.
The following top 10 all-in-one apps in Indonesia similar to Gojek provide a good insight into this market:
Grab:
Grab is another multi-service app giant in Indonesia, although it originates from a different Southeast Asian country. It began as an on-demand mobility platform and has slowly expanded to offer multiple services.
Users can book a taxi, order food, and also send packages. They also have access to various financial products. It is one of the most similar multi-service apps, allowing Grab to earn revenue from multiple sources.
Grab is a good example of how one can gain success with a super app like Gojek. They started with just one high-frequency service, the taxi booking service, by focusing on what people want locally, like motorcycle taxis and more.
inDrive:
inDrive is similar to Grab in the sense that they began by exclusively offering a ride-hailing service. Although inDrive is not as big as Grab, it too has expanded to become a multi-service platform.
They have a different approach to the taxi booking service, where they offer a negotiation-based pricing model. Passengers negotiate the fare in real time prior to booking the services.
They have moved beyond transportation to offer other services like courier and freight delivery. It addresses multiple user needs like transportation and business logistics.
Maxim:
Maxim is a multi-service app present in Indonesia and other countries. The other services in this super app include courier delivery and food-related services. It has a more focused approach that emphasizes affordability, accessibility, and local market presence.
Bluebird:
Bluebird is a traditional transportation company that has undergone a digital transformation to offer taxi booking via an app. They have moved beyond transportation to offer other services like courier and freight delivery. It addresses multiple user needs like transportation and business logistics. Unlike Gojek, which offers a wide range of services and is a true super app, Bluebird focuses on the mobility business. They offer regular taxis, executive taxis, electric vehicles, car rentals, large bus charters, and intercity shuttles.
Shopee:
Shopee has a good presence in Indonesia; however, it did not conventionally enter the super app market. They began as an eCommerce platform. It is an online marketplace that has extended into other on-demand areas like food delivery, digital payments, promotions, and financial services.
Unlike Gojek, transportation is the main service, and it is the first. It is the perfect case study for entrepreneurs considering entering this market, to show that one can enter the multi-service industry via an e-commerce store as well. It is built around commerce.
Traveloka:
Traveloka is another multi-service app in Indonesia that is not based on mobility services. As the name suggests, it is a travel platform that offers multiple services like flights, hotels, transportation, activity services, and much more. It focuses exclusively on the travel needs of the user.
It is a good example of how one can focus on a single domain and offer multiple services without venturing into other domains like transportation, mobility, and logistics.
Bukalapak:
This is a well-known digital platform in Indonesia that focuses on connecting consumers and merchants via online commerce. They also offer digital products and services. This is another example of how an eCommerce marketplace can expand into a multi-services app. Since they already have a strong relationship with small businesses and merchants, they had a good opportunity to add financial and digital services using their existing customer base.
Zendo:
This is a locally oriented Indonesian on-demand services platform. It focuses mainly on transportation and delivery services. Their main aim is to address daily local needs through an app-based service. This is a good example of a local business building a multi-service app offering several services. They have the advantage of in-depth local knowledge, including local demand, pricing, expectations, and relationships
JogjaKita:
This is a regional digital platform that focuses on delivering on-demand services to a particular region in Indonesia. It is a multi-service app with a localized approach and a complete understanding of the specific geographic market. It is the perfect example of how an app offering multiple services does not have to launch big to compete with the big brands. They can focus on a small region to first establish their customer base.
OVO:
This is an Indonesian on-demand super app offering financial services. This includes digital payments and other financial services. It has managed to gain unicorn status, offering an e-wallet and other financial services.
FAQ
What is a Gojek-like multi-service app?
This is a multi-service app that offers a wide range of services. Users will have only a single account to access all the services. It is a single app with a common codebase, but it offers multiple services. Some of the common services include ride-hailing, food delivery, shopping, digital payments, electrician, plumber, and babysitting.
How do Gojek-like apps in Indonesia make money?
The super apps in Indonesia can generate revenue via multiple channels. This includes commissions from drivers and merchants, delivery fees, platform fees, changes, dynamic surge pricing, in-app advertising, and other premium services. The more services one offers, the more monetization opportunities there are.
Which services can one include in a multi-service app like Gojek?
This type of app can include various on-demand services. This includes ride-hailing, bike taxi, car rentals, food delivery, grocery delivery, logistics, babysitting, electrician, plumber, and many more.
Is it worth developing a super app like Gojek?
Yes, it is worth developing such an app. With a good strategy and a good combination of services, one can ensure high ROI. It requires one to launch their services in a timely manner and in the right region, along with the perfect monetization strategy.
Investing in A Multi-Service App
This article is an eye-opener for start-ups and enterprises considering entering the Indonesian super app market. They are no longer competing with the two popular super apps, Gojek and Grab. Southeast Asia is already a hot zone for super apps. Several firms are offering multi-service apps, and each has grabbed a piece of the market using a unique strategy.
It is a good lesson for entrepreneurs: in order for one to be successful, it is important to identify a high-frequency customer requirement and focus on that to start with. One can then add additional services and grow later.
V3Cube is a multi-service app development company that has the perfect solution for businesses considering building a super app. We offer a ready-made Gojek clone app to allow you to launch your multi-service app within two weeks. Considering the state of the market for multi-service apps, launching your solution quickly, focusing on the business strategy, and investing in a cost-effective solution should be the primary concerns of a business.
Order your Gojek Clone in Indonesia from V3cube, and you will have the perfect solution that fulfills these requirements and ensures you can gain an edge over your competitors with an AI-Powered solution.
