Making a marketing plan for your on-demand business can be a very mind-boggling thing, even for the most seasoned entrepreneurs. There are so many possibilities available and therefore it is natural that the mind does get boggled. Some of the following questions for your upcoming Uber for X might be running through your mind.
- How do I reach my audience? Shall I use Twitter or Facebook?
- Do I need to build my own website?
- Where shall I host it?
- Do I need to use Facebook Ads or Google Ads?
- Do I need to set up an Instagram account?
Let’s take a back seat from all these questions and concentrate on the three most important questions that you should be asking at this stage.
Who will be using my Uber for X app?
This is one question where you will need specific answers for your app users. You will require details like their age group, what they do for a living, their area of residence, if they have pets or not, their marital status etc. This information, along with any other information will help you design your app according to these specifications.
What unique service is your app bringing that will make your users want to download and use it?
What you are addressing here is that one thing that will set you apart from your competitors, in other words, a core competency. If the service you are introducing is one that has no competitors then you can bet that you and your app will be the talk of the town. Since you are treading on virgin territory, a territory that everyone is talking about, then you should be able to address their biggest problems and how your app will help solve them. Use this fact as a marketing tool for your app and attract users to download the app.
Identify the competition. How are you different from them?
This is where your Uber for X app will position itself among the competition. Find out who your direct competitors are and how they attract users. If you think that you have no direct competition then look beyond and check out the indirect competition. Indirect competitors may not necessarily be in the same industry as yours but they might be targeting your user market.
It is therefore important to know the message that they are sending out to the users so that you can send an altogether different message to the users this differentiating yourself from the competition, and leveraging your core competency at the same time.
Now you are all set to build and market your own uber for x app, the one business where you simply cannot go wrong. It is one concept that has overtaken the world. It is a concept that all services and products are embracing, not to forget that customers also want this concept. The concept that provides convenience on the go.