Let us face it. The world that we live in today is driven by on demand apps. I’d like to say that we are very gadget-y and tech savvy, but the sad truth is we are lazy. And the moment someone can think of anything that makes a human’s work a little less, we jump at the prospect of having that solution. Now, considering this, on demand apps have gained a lot of traction in the last decade. This is perhaps the biggest contributing factor to the fact that more and more people today are looking to start their own business with the help of such apps. However, if you too are keen on setting up shop with such a model, then here’s a list of some of the most important factors to consider before choosing an on demand application for your own business.
1. Type of App
While on demand is definitely a type of app, there are various types of on demand apps also available in the market. The first thing that you must think of is to identify what kind of on demand app do you want to buy and launch for your business.
If you already have an existing business, it might be a great idea to digitize it by using an app to make your products and services available to your customers. However, there is nothing of this sort set in stone.
You can enter an entirely different industry if you’d so please just by doing a little digging around and research. The best way to do it is to first understand the various options available in the market and then using your research to find out which one is the most suitable for you.
2. Customizability of the App
Once you have set your eyes on a particular type of on demand app, it is time to delve deep. Basically, you don’t want to walk in someone else’s shoes. You want to carve out your own destiny with the help of a fresh new app.
However, while you do that, you must make sure that you aren’t reinventing the wheel. If you are entering a business that already has players in the market, chances are your customers are used to a particular flow of the app. Trying to change the whole thing might upset your users and not work out very well for you.
Make sure that your app is already based on an already existing app but under your logo and brand name. This can be done if it is a cloned on demand app built by a reliable white label on demand mobile app development company.
3. What is the convenience quotient that you are offering?
The basic purpose of any app, as I mentioned right at the top, is to make life easier for the customers. IF your app adds to their problems rather than making life simpler for your users, you might get a little traction right in the beginning but will quickly lose out on your audience’s interest. Therefore, instead of giving out just discounts focus on the convenience that you are about to offer to your customers.
The modern day buyer today doesn’t care much just for discounts. What they need is a great buying experience. They want to be able to just pull out their smart phones, make a few taps and get what they want when they want it and where they want it.
If you are starting your own on demand business based on a mobile app, you should focus your attention towards making this possible and once you do that, you have to invest a little money and energy in popularizing the fact that you have made it convenient for your users with the help of a great marketing strategy.
4. What are the stakeholders getting?
By stakeholders here we aren’t talking about company share but the number of parties that will be involved in the app and how each one can be benefited using it. Typically, there are three parties involved in any kind of on demand app, the User (the final customer), the Service Provider and the App owner (YOU)!
So, apart from ensuring that your customers know exactly how using your app is beneficial for them, you have to make sure that the service providers that register on your app are also aware of how the app can benefit them.
Now, while in normal on demand apps there are only 3 parties involved, there are a few others (such as on demand food delivery app, on demand grocery delivery app, on demand pharmacy delivery app, on demand alcohol delivery app, on demand bottled water delivery app, etc.) where in there is another party invested in the app.
This party is the store owner. Such apps are a combination of a shopping and a service app. Your customers will not only be able to buy items online using the app, but a service provider (in this case a delivery driver) will also be responsible for delivering the product to the doorstep of the customer. The store too must benefit from using the app. They should be able to reach out to more number of customers and utilize the prowess of the application as a digital extension of their own business.
On the whole, starting an on demand mobile app based business is a great idea, especially in the modern market place; however, you must make sure that all the cogs in the machinery align well. This is why; it is of critical significance that you bear in mind the above mentioned points and thereby do justice to your own entrepreneurial aspirations with an on demand application.